Campaign Launch in Cardiff

Never Forget Your Welsh Heroes campaign was launched in the grounds of Cardiff Castle on 3 December 2014 to encourage Welsh families to unearth their ancestors’ wartime memorabilia as part of a new unique archive. Never Forget Your Welsh Heroes aims to get everyone in Wales and those across the world whose Welsh ancestors fought in the First World War, to search their family papers and to help educate the people of today and to keep alive the memory of those who sacrificed their lives 100 years ago.

Inspiration came from a song written by a Caldicot band folk band Rusty Shackle, and their song “Tommy’s Letter”. At the launch the song was performed in front of guests – which included Welsh Deputy Minister for Culture, Sport and Tourism, Ken Skates AM – at the aptly-named Firing Line Museum located underneath Cardiff Castle. All proceeds from the single will go towards the Never Forget Your Welsh Heroes campaign. Members of Rusty Shackle also read out a moving letter written from 1916 by a Newport soldier, which provided the basis for their song and subsequently the campaign.

Campaign manager William Loram expressed his thanks to those in attendance and said he hoped this was the start of "a lot of good stories to come from families from all over Wales". Mr Skates AM said: “The First World War transformed Wales in many ways. I wish the campaign every success and I look forward to looking at the personal testimonies that come forward.”

The photography show the band with the minister and Dorcas Cresswell (Campaign director and driving force behind the project) at the launch.